"Feeding The Beast" gave viewers an inside look at what goes on behind the scenes at major news outlets. From the rush to find leads to the short time in which stories are developed, the program covered many aspects of media production.
I believe the "beast" refers to the consumers that watch the news every day. They have to be fed with the newest, most interesting stories. In order to do that, media outlets have to wisely pick and choose what they feature on their program or newspaper.
Some critics might say that the media is biased in what they report on and may look down on the "war room" approach to developing news. However, the media fluctuates with what the "beast" wants to eat. So if the public wants violent stories and it shows through ratings and viewership.
Because of the limited time slots available to the media, they must carefully pick and choose in order to please their consumers. If they could run every piece of news all the time, they would be on air or printing a new edition every minute of every day.
Selective reporting always has and probably always will be a part of news reporting.
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